5 Packaging Design Trends For 2023
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With any design field, product packaging is most often dictated by current trends and innovational advances. Whether your designs are made for functionality or creativity, the decisions you make around the packaging can be critical to your brand or company. The majority of consumers say their purchasing decisions are heavily influenced by how appealing the package looks (or doesn't).
The packaging design world has recently been dominated by trendy, sleek packaging and minimalist designs, but by 2023, packaging design will shift to focus on practicality, sustainability, and organic, handcrafted production methods.