While the role will vary depending on the company and the industry, you might expect your tasks to include:
• Identifying opportunities in target markets for your organization’s products and services
• Generating leads through cold calling prospective clients or networking at trade shows
• Developing and nurturing relationships with key customer accounts
• Keeping up with the latest industry developments, including market positioning of corporate competitors
• Assessing client needs and the company’s ability to meet those needs
• Following up with new leads and referrals generated from the sales team
• Preparing status reports on goals
• Using customer relationship management (CRM) software, such as Salesforce, to manage interactions