Concept development agency: The https://www.maverickindia.net/">content strategy is a regular component. We use it to determine which tools and channels we’ll employ to reach the target group and achieve the predetermined goals. We evaluate the most suitable content types, such as blog posts, videos, press releases, info graphics, et cetera. To identify the best routing, we map the customer journey and buyer personas. This will result in the ideal mix of channels to distribute content. A concept can be an elaborate abstract idea, or simply a stepping stone for our content.

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